Brand Identities
Innovate the IT Service Management clunky, a decade-old tool to provide better UX for the IT Analysts.
Client
Various
Case
Deliver many brands through design from individual businesses to large enterprises.
Role
Creative / Design / Art Direction
Capabilities
Brand Design, Design Systems, Styleguides
Challenge
Understanding each client in order to tailor each experience to reflect their purpose and personality
Solution
Successfully delivered beloved brands from logo creation to brand style guides and everything in between.
Role
Creative Director, Brand Partner / Strategist
Process
Every great brand identity starts with and ends with a good strategy to bring about the alignment between the business' vision and its customers' experience.
This requires a designer who is not just having good design skills but obtaining a strategy to facilitate long lasting results.
It starts with a discussion with the stakeholders to understand what the challenge is, why it has never been addressed before, what stands in the way of solving it, and what's expected outcome is.
DISCOVERY / DEFINE / DESIGN / DELIVERY are the steps for us to achieve the expected results.
Our philosophy to accomplish brand strategy in today's economy grounded in:
• Close collaboration with each client
• Iterative approach
• Listening skills
Below are highlights of the brands across various industries that we have the privilege to serve:
Hi-Tech Brands
Client: Celestix Collateral
Client: FireEye Fuel, and Intern Program
Health Services Brands
Client: Everlast Professional Dental
Client: Chiropractic Health Services
Client: Perfect Smile Dental Care
Client: Dr. Lee's Dental
Client: Can Nguyen DDS
Personal Brands
Client: Team3D, a Gamer Group
Client: Alan Salon's Brand Identity
Client: Van Lang Martial Arts
Faith-based Brand
Client: Bizcipleship
Faith-based Brand
Client: Bizcipleship
Food Brands
Client: Joy of Spice
Client: Good King, a Cocoa Brand
