Establish a brand its fans fall in love with

Innovate the IT Service Management clunky, a decade-old tool to provide better UX for the IT Analysts.

Client

NVIDIA

Case

Tribalize the GeForce, the NVIDIA's consumer brand

Role

Sr. Designer, Art & Design Director

Capabilities

Design & Art Directions

Challenge

In the early days of NVIDIA, the company goal was to grow deep into its grass root audience, gamers via its core brand, NVDIA GeForce. To birth a brand with its own personality and expression within the NVIDIA brand so that it can resonate well with its target audience was a challenge.

Solution

Delivered a beloved consumer brand that the gamers and their communities fall madly in love with.

Role

Established and executed design direction, collateral, style guide

Process

My mission was to design a visual brand that increase the emotional connection between the NVIDIA GeForce and gamers in a deeper level. In order to accomplish this, I use below process:

1. Discover / 2. Define / 3. Design / 4. Develop

Discover

Conducted researches from the Product teams for consumers data, competitive benchmarks, messaging, visual to formulate a firm understanding the positioning of NVIDIA GeForce brand.

I also did a thorough competitive research on ways companies in the same space as NVIDIA communicated their messages.

1

Define

All the context from previous step helped me solidify the Creative Brief to outline the objectives for the project.

2

Design

3

4

5

6

Launch

4


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