Establish a brand its fans fall in love with
Innovate the IT Service Management clunky, a decade-old tool to provide better UX for the IT Analysts.
Tribalize the GeForce, the NVIDIA's consumer brand
Sr. Designer, Art & Design Director
Design & Art Directions
In the early days of NVIDIA, the company goal was to grow deep into its grass root audience, gamers via its core brand, NVDIA GeForce. To birth a brand with its own personality and expression within the NVIDIA brand so that it can resonate well with its target audience was a challenge.
Delivered a beloved consumer brand that the gamers and their communities fall madly in love with.
Established and executed design direction, collateral, style guide
My mission was to design a visual brand that increase the emotional connection between the NVIDIA GeForce and gamers in a deeper level. In order to accomplish this, I use below process:
1. Discover / 2. Define / 3. Design / 4. Develop
Conducted researches from the Product teams for consumers data, competitive benchmarks, messaging, visual to formulate a firm understanding the positioning of NVIDIA GeForce brand.
I also did a thorough competitive research on ways companies in the same space as NVIDIA communicated their messages.
All the context from previous step helped me solidify the Creative Brief to outline the objectives for the project.