Experiences
Experiences
I'm Huey, a multi-disciplinary Product Designer based in the vibrant Bay Area. My career has been dedicated to tackling complex design challenges with strategic and integrated approaches that ensure each solution is both polished and purposeful.
My design principles are grounded in the belief that form follows function, using design thinking to transform complex business ideas into innovative, effective design solutions.
Sr. UX Design System Designer
UPMC Health Plan
2003 - present
Leading the UX execution and governance for the UPMC design system (Coral), aligning the team with both short-term and long-term product goals. Executing daily UX and visual design tasks alongside a 6-member design team, ensuring timely, high-end deliverables. Defining the strategic vision and prioritizing the ongoing evolution of the design system.
Founder, Principal Product Designer
HueyDesigns
2000 – Present
Providing comprehensive design services for SaaS and AI-powered products to leading enterprises like VMware, Broadcom, NVIDIA, as well as numerous innovative startups, including the development and enhancement of design systems from the ground up.
Head of Design
Syniverse
2018 – 2020
Led the user experience design of Syniverse's new Developer Portal for Mobile APIs. It helps developers worldwide understand and use Syniverse's APIs to better connect with their customers. Within one year, key metrics like user engagement, API adoption, developer satisfaction, business impact, operational efficiency, and market reach grew by 22% across the board.
Lead Product Designer
VMware / Dell
2016 – 2018
Pioneered a modern design system for VMware Cloud Console MVP, leading the development of a contemporary product experience. Key contributor in the ongoing evolution of VMware design system, Clarity.
Design Lead
Ca Technologies / Broadcom
2013 – 2017
Transformed user experience, achieving an 8.5 NPS in product adoption by modernizing the design of Ca Service Management. Pioneered a modern UX direction by leading Ca’s UX team in expanding Ca’s design system across additional product lines, including Ca Clarity and Strategic Portfolio Management, supporting multi-billion-dollar companies like UPMC.
Design Director
Oracle
2011 – 2013
Established visual direction and scalable design framework across Oracle brand, digital product marketing, and event expereinces. Design leadership helped contributed to a 200% increase in attendance, with Oracle OpenWorld reaching more than 45,000 attendees.
Art Director / Design Manager
NVIDIA
2001 – 2011
Developed and governed visual design systems for NVIDIA and GeForce, creating on-brand experience across product. website, event, and global brand touchpoints. Led a multidisciplinary 12-person design team, establishing creative direction, improving workflows, and maintaining a high standard of visual execution at scale.
Huey is a joy to work with. He extremely talented at what he does. In particular he is an expert at environment and event signage and creative. Not only is Huey creative, experienced, and driven - he is also a honest, personable. When Huey is on your team or heading up your project you will feel at ease.
Katie Otis
Founder & Creative Director
Design in Mind
Huey is an amazingly methodical and talented designer who consistently turns insight into impactful, business-yielding results. He is always looked to for fresh, innovative concepts and designs, and he unfailingly delivers work that is thoughtful, unexpected, and beautiful—while staying grounded in the needs of the business and its users. Huey explores multiple design directions to solve complex problems, then refines them through a highly collaborative process that incorporates stakeholder and end-user feedback. His work not only elevates the product experience, but also helps teams build alignment, improve usability, strengthen customer engagement, and move initiatives forward with greater confidence. It is an absolute pleasure to work with Huey, and I recommend him wholeheartedly.
Esther Raice
Executive Director, Corporate Experience Design
Ca Technologies
Huey is the best visual designer I've ever worked with, because he is able create and share innovative ideas rapidly and moves easily within the wider user experience realm. Over the nearly two years we worked together, Huey was always positive, always engaged, and always innovative. If your team needs a well-rounded UX guru with great visual design chops, Huey is your man.
Bret Hekking
Sr. Manager, Experience Design
AthenaHealth
I had the pleasure working under Huey's management for over 4+ years when we were at NVIDIA Creative Services. He wasn't like any other design mangers who constantly demanded support. But instead, he was the one that supported the team with valuable design feedback, art direction, and even mentor-ship, and he does everything in his power to remove obstacles to support the designers instead. Over the years, we've worked closely on countless projects covering all product lines of the company from professional to consumer under his direction. Huey is a true leader and an expert designer. Any creative team would be lucky to have him as a manager.
Ron Zhang
UX Interaction Designer
Huey is an exceptional designer. His simple, clean design techniques are nothing short of amazing. Huey has the ability to bring clarity and effectiveness to any design project, whether it’s branding, user experience, or marketing. His breadth of experience across design projects for prominent corporate organizations makes him a cut above the rest. I thoroughly enjoy working with Huey and learning from their expertise as a fellow designer. I would recommend Huey for any marketing or design solution you may need.
Scott Ellsworth
Visual Designer
Huey was a lead designer on a UX team that fundamentally changed how we built products at CA, helping shift the organization from feature-driven development to goal-oriented, user-centered product design. That shift led to stronger product thinking, clearer user experiences, and better outcomes for both our customers and the business. As a lead designer, Huey helped drive a research initiative that shaped a new persona-based user experience from the ground up. I was impressed by how quickly he could translate complex ideas into clear wireframes, high-fidelity mockups, and design solutions that moved the product forward. Huey brings a rare combination of creative vision, UX craft, and leadership, and I have enjoyed watching him push our product and team to a higher standard.
Rich Graves
Sr. VP of Product Management
Ca Technologies
Huey understands design, production and process and always deliver quality work from his studio artist team. He is a great manager and knows how to expand when time is critical.
David Wright
VP Product & Creative Marketing
NVIDIA
Huey is a personable individual that manages with creative passion and efficiency. His attention to detail and organization skills are top notch, as well as his ability to design. His best attribute though, is that he cares greatly about both the company that he works for and his team. I can't really define his management style, but I can compare it to one of a great coach. He understands when to push, when to inspire, and when to just sit back and listen, because sometimes, that's just what we need. He has the versatility that enables him to adapt to the different needs of the individual/team/company in order to succeed. For example, he's never scrutinized me for making mistakes, but always there to help me understand the problem, what went wrong, and how to course correct. One of the most valuable skills I've learned from Huey is how to quickly recover or come up with creative solutions/problem solve when things don't always go as planned. I've always considered Huey one of the best managers I've ever had the chance to work with and would gladly say that, without a doubt, be a huge addition to any company and team.
Darwin Tat
Design Team Manager
NVIDIA
Huey inspired and leads a world class graphic design team. I worked with Huey closely since my first week at NVIDIA. He coached me and helped me become familiar with our team's process and culture. I had a good time working with him. Huey's designs or art direction have won many awards in the areas of packaging, trade show booths, and graphic design. He found talented designers, mentored them, and inspired them to grow. He also has good relations with agencies and print industry. He is opened minded, flexible, a good leader, and team player.
Patricia Wang
Sr. Creative Project Manager
NVIDIA
Experiences
I'm Huey, a multi-disciplinary Product Designer based in the vibrant Bay Area. My career has been dedicated to tackling complex design challenges with strategic and integrated approaches that ensure each solution is both polished and purposeful.
My design principles are grounded in the belief that form follows function, using design thinking to transform complex business ideas into innovative, effective design solutions.
Sr. Design System Designer
UPMC Health Plan
2003 - present
Leading the UX execution and governance for the UPMC design system (Coral), aligning the team with both short-term and long-term product goals. Executing daily UX and visual design tasks alongside a 6-member design team, ensuring timely, high-end deliverables. Defining the strategic vision and prioritizing the ongoing evolution of the design system.
Founder, Product Designer
HueyDesigns
2000 – Present
Providing comprehensive design services for SaaS and AI-powered products to leading enterprises like VMware, Broadcom, NVIDIA, as well as numerous innovative startups, including the development and enhancement of design systems from the ground up.
Head of Design
Syniverse
2018 – 2020
Led the user experience design of Syniverse's new Developer Portal for Mobile APIs. It helps developers worldwide understand and use Syniverse's APIs to better connect with their customers. Within one year, key metrics like user engagement, API adoption, developer satisfaction, business impact, operational efficiency, and market reach grew by 22% across the board.
Lead Product Designer
VMware / Dell
2016 – 2018
Pioneered a modern design system for VMware Cloud Console MVP, leading the development of a contemporary product experience. Key contributor in the ongoing evolution of VMware design system, Clarity.
Design Lead
Ca Technologies / Broadcom
2013 – 2017
Transformed user experience, achieving an 8.5 NPS in product adoption by modernizing the design of Ca Service Management. Pioneered a modern UX direction by leading Ca’s UX team in expanding Ca’s design system across additional product lines, including Ca Clarity and Strategic Portfolio Management, supporting multi-billion-dollar companies like UPMC.
Design Director
Oracle
2011 – 2013
Established visual direction and scalable design framework across Oracle brand, digital product marketing, and event expereinces. Design leadership helped contributed to a 200% increase in attendance, with Oracle OpenWorld reaching more than 45,000 attendees.
Art Director / Design Manager
NVIDIA
2001 – 2011
Developed and governed visual design systems for NVIDIA and GeForce, creating on-brand experience across product. website, event, and global brand touchpoints. Led a multidisciplinary 12-person design team, establishing creative direction, improving workflows, and maintaining a high standard of visual execution at scale.
Huey is a joy to work with. He extremely talented at what he does. In particular he is an expert at environment and event signage and creative. Not only is Huey creative, experienced, and driven - he is also a honest, personable. When Huey is on your team or heading up your project you will feel at ease.
Katie Otis
Founder & Creative Director
Design in Mind
Huey is an amazingly methodical and talented designer who consistently turns insight into impactful, business-yielding results. He is always looked to for fresh, innovative concepts and designs, and he unfailingly delivers work that is thoughtful, unexpected, and beautiful—while staying grounded in the needs of the business and its users. Huey explores multiple design directions to solve complex problems, then refines them through a highly collaborative process that incorporates stakeholder and end-user feedback. His work not only elevates the product experience, but also helps teams build alignment, improve usability, strengthen customer engagement, and move initiatives forward with greater confidence. It is an absolute pleasure to work with Huey, and I recommend him wholeheartedly.
Esther Raice
Executive Director, Corporate Experience Design
Ca Technologies
Huey is the best visual designer I've ever worked with, because he is able create and share innovative ideas rapidly and moves easily within the wider user experience realm. Over the nearly two years we worked together, Huey was always positive, always engaged, and always innovative. If your team needs a well-rounded UX guru with great visual design chops, Huey is your man.
Bret Hekking
Sr. Manager, Experience Design
AthenaHealth
I had the pleasure working under Huey's management for over 4+ years when we were at NVIDIA Creative Services. He wasn't like any other design mangers who constantly demanded support. But instead, he was the one that supported the team with valuable design feedback, art direction, and even mentor-ship, and he does everything in his power to remove obstacles to support the designers instead. Over the years, we've worked closely on countless projects covering all product lines of the company from professional to consumer under his direction. Huey is a true leader and an expert designer. Any creative team would be lucky to have him as a manager.
Ron Zhang
UX Interaction Designer
Huey is an exceptional designer. His simple, clean design techniques are nothing short of amazing. Huey has the ability to bring clarity and effectiveness to any design project, whether it’s branding, user experience, or marketing. His breadth of experience across design projects for prominent corporate organizations makes him a cut above the rest. I thoroughly enjoy working with Huey and learning from their expertise as a fellow designer. I would recommend Huey for any marketing or design solution you may need.
Scott Ellsworth
Visual Designer
Huey was a lead designer on a UX team that fundamentally changed how we built products at CA, helping shift the organization from feature-driven development to goal-oriented, user-centered product design. That shift led to stronger product thinking, clearer user experiences, and better outcomes for both our customers and the business. As a lead designer, Huey helped drive a research initiative that shaped a new persona-based user experience from the ground up. I was impressed by how quickly he could translate complex ideas into clear wireframes, high-fidelity mockups, and design solutions that moved the product forward. Huey brings a rare combination of creative vision, UX craft, and leadership, and I have enjoyed watching him push our product and team to a higher standard.
Rich Graves
Sr. VP of Product Management
Ca Technologies
Huey understands design, production and process and always deliver quality work from his studio artist team. He is a great manager and knows how to expand when time is critical.
David Wright
VP Product & Creative Marketing
NVIDIA
Huey is a personable individual that manages with creative passion and efficiency. His attention to detail and organization skills are top notch, as well as his ability to design. His best attribute though, is that he cares greatly about both the company that he works for and his team. I can't really define his management style, but I can compare it to one of a great coach. He understands when to push, when to inspire, and when to just sit back and listen, because sometimes, that's just what we need. He has the versatility that enables him to adapt to the different needs of the individual/team/company in order to succeed. For example, he's never scrutinized me for making mistakes, but always there to help me understand the problem, what went wrong, and how to course correct. One of the most valuable skills I've learned from Huey is how to quickly recover or come up with creative solutions/problem solve when things don't always go as planned. I've always considered Huey one of the best managers I've ever had the chance to work with and would gladly say that, without a doubt, be a huge addition to any company and team.
Darwin Tat
Design Team Manager
NVIDIA
Huey inspired and leads a world class graphic design team. I worked with Huey closely since my first week at NVIDIA. He coached me and helped me become familiar with our team's process and culture. I had a good time working with him. Huey's designs or art direction have won many awards in the areas of packaging, trade show booths, and graphic design. He found talented designers, mentored them, and inspired them to grow. He also has good relations with agencies and print industry. He is opened minded, flexible, a good leader, and team player.
Patricia Wang
Sr. Creative Project Manager
NVIDIA
Experiences
I'm Huey, a multi-disciplinary Product Designer based in the vibrant Bay Area. My career has been dedicated to tackling complex design challenges with strategic and integrated approaches that ensure each solution is both polished and purposeful.
My design principles are grounded in the belief that form follows function, using design thinking to transform complex business ideas into innovative, effective design solutions.
Sr. UX Design System Designer
UPMC Health Plan
2003 - present
Leading the UX execution and governance for the UPMC design system (Coral), aligning the team with both short-term and long-term product goals. Executing daily UX and visual design tasks alongside a 6-member design team, ensuring timely, high-end deliverables. Defining the strategic vision and prioritizing the ongoing evolution of the design system.
Founder, Principal Product Designer
HueyDesigns
2000 – Present
Providing comprehensive design services for SaaS and AI-powered products to leading enterprises like VMware, Broadcom, NVIDIA, as well as numerous innovative startups, including the development and enhancement of design systems from the ground up.
Head of Design
Syniverse
2018 – 2020
Led the user experience design of Syniverse's new Developer Portal for Mobile APIs. It helps developers worldwide understand and use Syniverse's APIs to better connect with their customers. Within one year, key metrics like user engagement, API adoption, developer satisfaction, business impact, operational efficiency, and market reach grew by 22% across the board.
Lead Product Designer
VMware / Dell
2016 – 2018
Pioneered a modern design system for VMware Cloud Console MVP, leading the development of a contemporary product experience. Key contributor in the ongoing evolution of VMware design system, Clarity.
Design Lead
Ca Technologies / Broadcom
2013 – 2017
Transformed user experience, achieving an 8.5 NPS in product adoption by modernizing the design of Ca Service Management. Pioneered a modern UX direction by leading Ca’s UX team in expanding Ca’s design system across additional product lines, including Ca Clarity and Strategic Portfolio Management, supporting multi-billion-dollar companies like UPMC.
Design Director
Oracle
2011 – 2013
Established visual direction and scalable design framework across Oracle brand, digital product marketing, and event expereinces. Design leadership helped contributed to a 200% increase in attendance, with Oracle OpenWorld reaching more than 45,000 attendees.
Art Director / Design Manager
NVIDIA
2001 – 2011
Developed and governed visual design systems for NVIDIA and GeForce, creating on-brand experience across product. website, event, and global brand touchpoints. Led a multidisciplinary 12-person design team, establishing creative direction, improving workflows, and maintaining a high standard of visual execution at scale.
Huey is a joy to work with. He extremely talented at what he does. In particular he is an expert at environment and event signage and creative. Not only is Huey creative, experienced, and driven - he is also a honest, personable. When Huey is on your team or heading up your project you will feel at ease.
Katie Otis
Founder & Creative Director
Design in Mind
Huey is an amazingly methodical and talented designer who consistently turns insight into impactful, business-yielding results. He is always looked to for fresh, innovative concepts and designs, and he unfailingly delivers work that is thoughtful, unexpected, and beautiful—while staying grounded in the needs of the business and its users. Huey explores multiple design directions to solve complex problems, then refines them through a highly collaborative process that incorporates stakeholder and end-user feedback. His work not only elevates the product experience, but also helps teams build alignment, improve usability, strengthen customer engagement, and move initiatives forward with greater confidence. It is an absolute pleasure to work with Huey, and I recommend him wholeheartedly.
Esther Raice
Executive Director, Corporate Experience Design
Ca Technologies
Huey is the best visual designer I've ever worked with, because he is able create and share innovative ideas rapidly and moves easily within the wider user experience realm. Over the nearly two years we worked together, Huey was always positive, always engaged, and always innovative. If your team needs a well-rounded UX guru with great visual design chops, Huey is your man.
Bret Hekking
Sr. Manager, Experience Design
AthenaHealth
I had the pleasure working under Huey's management for over 4+ years when we were at NVIDIA Creative Services. He wasn't like any other design mangers who constantly demanded support. But instead, he was the one that supported the team with valuable design feedback, art direction, and even mentor-ship, and he does everything in his power to remove obstacles to support the designers instead. Over the years, we've worked closely on countless projects covering all product lines of the company from professional to consumer under his direction. Huey is a true leader and an expert designer. Any creative team would be lucky to have him as a manager.
Ron Zhang
UX Interaction Designer
Huey is an exceptional designer. His simple, clean design techniques are nothing short of amazing. Huey has the ability to bring clarity and effectiveness to any design project, whether it’s branding, user experience, or marketing. His breadth of experience across design projects for prominent corporate organizations makes him a cut above the rest. I thoroughly enjoy working with Huey and learning from their expertise as a fellow designer. I would recommend Huey for any marketing or design solution you may need.
Scott Ellsworth
Visual Designer
Huey was a lead designer on a UX team that fundamentally changed how we built products at CA, helping shift the organization from feature-driven development to goal-oriented, user-centered product design. That shift led to stronger product thinking, clearer user experiences, and better outcomes for both our customers and the business. As a lead designer, Huey helped drive a research initiative that shaped a new persona-based user experience from the ground up. I was impressed by how quickly he could translate complex ideas into clear wireframes, high-fidelity mockups, and design solutions that moved the product forward. Huey brings a rare combination of creative vision, UX craft, and leadership, and I have enjoyed watching him push our product and team to a higher standard.
Rich Graves
Sr. VP of Product Management
Ca Technologies
Huey understands design, production and process and always deliver quality work from his studio artist team. He is a great manager and knows how to expand when time is critical.
David Wright
VP Product & Creative Marketing
NVIDIA
Huey is a personable individual that manages with creative passion and efficiency. His attention to detail and organization skills are top notch, as well as his ability to design. His best attribute though, is that he cares greatly about both the company that he works for and his team. I can't really define his management style, but I can compare it to one of a great coach. He understands when to push, when to inspire, and when to just sit back and listen, because sometimes, that's just what we need. He has the versatility that enables him to adapt to the different needs of the individual/team/company in order to succeed. For example, he's never scrutinized me for making mistakes, but always there to help me understand the problem, what went wrong, and how to course correct. One of the most valuable skills I've learned from Huey is how to quickly recover or come up with creative solutions/problem solve when things don't always go as planned. I've always considered Huey one of the best managers I've ever had the chance to work with and would gladly say that, without a doubt, be a huge addition to any company and team.
Darwin Tat
Design Team Manager
NVIDIA
Huey inspired and leads a world class graphic design team. I worked with Huey closely since my first week at NVIDIA. He coached me and helped me become familiar with our team's process and culture. I had a good time working with him. Huey's designs or art direction have won many awards in the areas of packaging, trade show booths, and graphic design. He found talented designers, mentored them, and inspired them to grow. He also has good relations with agencies and print industry. He is opened minded, flexible, a good leader, and team player.
Patricia Wang
Sr. Creative Project Manager
NVIDIA