Backblaze
Backblaze
A scalable brand and web system that made powerful cloud storage feel simple, trustworthy, and enterprise-ready.
Brand Identity
Brand Style Guide
Design System
Brand Identity
Brand Style Guide
Design System
Evolving a familiar brand into a scalable digital system.
I helped mature Backblaze’s approachable cloud-storage identity for enterprise growth without discarding the brand equity customers already knew. The work translated the brand into a practical digital system spanning color, type, gradients, iconography, illustration, CTAs, forms, navigation, banners, and responsive content patterns.
What I Did
Evolved the brand foundation through color, typography, gradients, iconography, and illustration.
Built reusable web patterns for CTAs, forms, navigation, banners, and responsive content modules.
Documented the system so teams could create consistent digital experiences more efficiently.
Results
Improved consistency across Backblaze’s website, campaigns, forms, navigation, and conversion touchpoints.
Gave teams reusable patterns that accelerated the creation of new digital experiences.
Strengthened the brand’s enterprise-ready perception while preserving its approachable personality during IPO-stage growth.
Backblaze
A scalable brand and web system that made powerful cloud storage feel simple, trustworthy, and enterprise-ready.
Brand Identity
Brand Style Guide
Design System
Brand Identity
Brand Style Guide
Design System
Evolving a familiar brand into a scalable digital system.
I helped mature Backblaze’s approachable cloud-storage identity for enterprise growth without discarding the brand equity customers already knew. The work translated the brand into a practical digital system spanning color, type, gradients, iconography, illustration, CTAs, forms, navigation, banners, and responsive content patterns.
What I Did
Evolved the brand foundation through color, typography, gradients, iconography, and illustration.
Built reusable web patterns for CTAs, forms, navigation, banners, and responsive content modules.
Documented the system so teams could create consistent digital experiences more efficiently.
Results
Improved consistency across Backblaze’s website, campaigns, forms, navigation, and conversion touchpoints.
Gave teams reusable patterns that accelerated the creation of new digital experiences.
Strengthened the brand’s enterprise-ready perception while preserving its approachable personality during IPO-stage growth.
Backblaze
A scalable brand and web system that made powerful cloud storage feel simple, trustworthy, and enterprise-ready.
Brand Identity
Brand Style Guide
Design System
Brand Identity
Brand Style Guide
Design System
Evolving a familiar brand into a scalable digital system.
I helped mature Backblaze’s approachable cloud-storage identity for enterprise growth without discarding the brand equity customers already knew. The work translated the brand into a practical digital system spanning color, type, gradients, iconography, illustration, CTAs, forms, navigation, banners, and responsive content patterns.
What I Did
Evolved the brand foundation through color, typography, gradients, iconography, and illustration.
Built reusable web patterns for CTAs, forms, navigation, banners, and responsive content modules.
Documented the system so teams could create consistent digital experiences more efficiently.
Results
Improved consistency across Backblaze’s website, campaigns, forms, navigation, and conversion touchpoints.
Gave teams reusable patterns that accelerated the creation of new digital experiences.
Strengthened the brand’s enterprise-ready perception while preserving its approachable personality during IPO-stage growth.