NVIDIA GeForce
NVIDIA GeForce
From brand mark to community icon.
Brand Identity
Identity System
Event Branding
Approach
Drawing inspiration from the NVIDIA master brand, I developed a stylized claw shape to represent the speed, precision, and power of the NVIDIA GeForce brand. This tribal visual language, called "The NVIDIA Claw," was embraced by the gaming community and used as tattoos and other forms of personal expression. Even the CEO himself sported the “NVIDIA Claw” tattoo. After the creation of "The NVIDIA Claw" design, it quickly became the signature design not only for the NVIDIA GeForce brand, but also for the entire NVIDIA brand. The gaming community embraced the design, using it as a symbol of their identity and pride in being part of the NVIDIA gaming community.
What I Did
Developed the core GeForce visual concept and stylized claw mark.
Extended the identity across packaging, microsites, campaigns, events, and internal communications.
Art-directed applications to preserve a recognizable visual language as adoption grew.
Results
The NVIDIA teams integrated the design into all their visual communications, including micro-sites, graphics card products, packaging, online and offline marketing materials, and gaming events. The design even found its way into HR initiatives, serving as a symbol of the company's culture and values. Since its inception in 2002, "The NVIDIA Claw" design has stood the test of time, remaining a powerful visual representation of NVIDIA's brand identity and a symbol of the company's commitment to innovation and excellence in the gaming industry.
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NVIDIA GeForce
From brand mark to community icon.
Brand Identity
Identity System
Event Branding
Approach
Drawing inspiration from the NVIDIA master brand, I developed a stylized claw shape to represent the speed, precision, and power of the NVIDIA GeForce brand. This tribal visual language, called "The NVIDIA Claw," was embraced by the gaming community and used as tattoos and other forms of personal expression. Even the CEO himself sported the “NVIDIA Claw” tattoo. After the creation of "The NVIDIA Claw" design, it quickly became the signature design not only for the NVIDIA GeForce brand, but also for the entire NVIDIA brand. The gaming community embraced the design, using it as a symbol of their identity and pride in being part of the NVIDIA gaming community.
What I Did
Developed the core GeForce visual concept and stylized claw mark.
Extended the identity across packaging, microsites, campaigns, events, and internal communications.
Art-directed applications to preserve a recognizable visual language as adoption grew.
Results
The NVIDIA teams integrated the design into all their visual communications, including micro-sites, graphics card products, packaging, online and offline marketing materials, and gaming events. The design even found its way into HR initiatives, serving as a symbol of the company's culture and values. Since its inception in 2002, "The NVIDIA Claw" design has stood the test of time, remaining a powerful visual representation of NVIDIA's brand identity and a symbol of the company's commitment to innovation and excellence in the gaming industry.
More Projects
NVIDIA GeForce
From brand mark to community icon.
Brand Identity
Identity System
Event Branding
Approach
Drawing inspiration from the NVIDIA master brand, I developed a stylized claw shape to represent the speed, precision, and power of the NVIDIA GeForce brand. This tribal visual language, called "The NVIDIA Claw," was embraced by the gaming community and used as tattoos and other forms of personal expression. Even the CEO himself sported the “NVIDIA Claw” tattoo. After the creation of "The NVIDIA Claw" design, it quickly became the signature design not only for the NVIDIA GeForce brand, but also for the entire NVIDIA brand. The gaming community embraced the design, using it as a symbol of their identity and pride in being part of the NVIDIA gaming community.
What I Did
Developed the core GeForce visual concept and stylized claw mark.
Extended the identity across packaging, microsites, campaigns, events, and internal communications.
Art-directed applications to preserve a recognizable visual language as adoption grew.
Results
The NVIDIA teams integrated the design into all their visual communications, including micro-sites, graphics card products, packaging, online and offline marketing materials, and gaming events. The design even found its way into HR initiatives, serving as a symbol of the company's culture and values. Since its inception in 2002, "The NVIDIA Claw" design has stood the test of time, remaining a powerful visual representation of NVIDIA's brand identity and a symbol of the company's commitment to innovation and excellence in the gaming industry.
More Projects