Experiences
Experiences
Senior visual designer and art director with 20+ years of experience turning complex ideas into distinctive, scalable brand and digital systems for NVIDIA, Oracle, VMware, Broadcom, Backblaze, Syniverse, and many start-ups across various industries.
Principal Product Designer
UPMC Health Plan
2023 - present
+ Lead UX execution and design-system governance across complex healthcare digital experiences, establishing reusable components, interaction patterns, and visual standards. + Evaluate product experiences for consistency, accessibility, hierarchy, usability, and alignment with system principles. +Partner with designers, product teams, engineers, and stakeholders to translate ambiguous requirements into clear, scalable design solutions.
Founder / Principal Designer—Brand, Product & Visual System
HueyDesigns
2010 – Present
+ Provide senior-level brand, visual, UX/UI, product, and design system expertise for enterprise technology companies and emerging businesses. + Translate complex products and business concepts into visual identities, digital experiences, user flows, prototypes, interfaces, and scalable communication systems. + Lead creative direction, design critique, concept development, and visual-quality evaluation across brand and product engagement. + Selected work includes NVIDIA, VMware, Broadcom, Backblaze, Wiggl, Oracle, and technology startups.
Head of Design
LogicHub
2021 – 2022
+ Led product UX and design-system direction for a cybersecurity automation platform involving complex workflows, decision states, forms, search, and security operations. + Established reusable interaction and visual patterns for workflow nodes, configuration panels, response states, and automation experiences. + Translated highly technical security concepts into understandable interfaces for users.
Head of Design
Syniverse
2018 – 2020
+ Led experience design for Syniverse’s Developer platform and Mobile API ecosystem. + Simplified complex telecommunications and API concepts through clear information architecture, product flows, interface design, and professional communication. + Established experience principles supporting stronger developer comprehension, product adoption, and engagement.
Lead Product Designer
VMware / Dell
2016 – 2018
+ Led design for VMware Cloud Console and its foundational cloud-platform experience + Created scalable interaction and visual patterns that helped unify previously fragmented services into a more coherent enterprise experience + Contributed to the evolution of VMware’s broader design system
Design Lead
Ca Technologies / Broadcom
2013 – 2017
+ Led visual and interaction design across enterprise SaaS products including xFlow Service Management and Clarity. + Simplified high-volume professional workflows through improved hierarchy, interaction models, navigation, and reusable interface patterns. + Helped expand design system across multiple CA product lines and establish a more modern product design direction.
Design Director
Oracle
2011 – 2013
+ Established visual direction and scalable design framework spanning corporate brand, product marketing, digital communications, and large scale event experiences. + Directed design across complex campaigns and communication systems while maintaining brand consistency across channels and formats.
Art Director / Design Manager
NVIDIA
2001 – 2011
+ Developed and governed visual systems across NVIDIA and GeForce product lines, websites, packaging, events, campaigns, and global brand communications. + Created and directed visual concepts that translated sophisticated graphics technology into recognizable, compelling customer experience. + Led and mentored a multidisciplinary 12-person creative team while establishing standards for visual quality, consistency, production, and execution. + Provided visual direction to major initiatives including GeForce, NVIDIA GTC, NVISION, product launches, retail experiences, and global events.
Huey was a lead designer on a UX team that fundamentally changed how we built products at CA, helping shift the organization from feature-driven development to goal-oriented, user-centered product design. That shift led to stronger product thinking, clearer user experiences, and better outcomes for both our customers and the business. As a lead designer, Huey helped drive a research initiative that shaped a new persona-based user experience from the ground up. I was impressed by how quickly he could translate complex ideas into clear wireframes, high-fidelity mockups, and design solutions that moved the product forward. Huey brings a rare combination of creative vision, UX craft, and leadership, and I have enjoyed watching him push our product and team to a higher standard.
Rich Graves
Sr. VP of Product Management
Ca Technologies
Huey is the best visual designer I've ever worked with, because he is able create and share innovative ideas rapidly and moves easily within the wider user experience realm. Over the nearly two years we worked together, Huey was always positive, always engaged, and always innovative. If your team needs a well-rounded UX guru with great visual design chops, Huey is your man.
Bret Hekking
Sr. Manager, Experience Design
AthenaHealth
Huey is an amazingly methodical and talented designer who consistently turns insight into impactful, business-yielding results. He is always looked to for fresh, innovative concepts and designs, and he unfailingly delivers work that is thoughtful, unexpected, and beautiful—while staying grounded in the needs of the business and its users. Huey explores multiple design directions to solve complex problems, then refines them through a highly collaborative process that incorporates stakeholder and end-user feedback. His work not only elevates the product experience, but also helps teams build alignment, improve usability, strengthen customer engagement, and move initiatives forward with greater confidence. It is an absolute pleasure to work with Huey, and I recommend him wholeheartedly.
Esther Raice
Executive Director, Corporate Experience Design
Ca Technologies
Huey is a joy to work with. He extremely talented at what he does. In particular he is an expert at environment and event signage and creative. Not only is Huey creative, experienced, and driven - he is also a honest, personable. When Huey is on your team or heading up your project you will feel at ease.
Katie Otis
Founder & Creative Director
Design in Mind
I had the pleasure working under Huey's management for over 4+ years when we were at NVIDIA Creative Services. He wasn't like any other design mangers who constantly demanded support. But instead, he was the one that supported the team with valuable design feedback, art direction, and even mentor-ship, and he does everything in his power to remove obstacles to support the designers instead. Over the years, we've worked closely on countless projects covering all product lines of the company from professional to consumer under his direction. Huey is a true leader and an expert designer. Any creative team would be lucky to have him as a manager.
Ron Zhang
UX Interaction Designer
Huey is an exceptional designer. His simple, clean design techniques are nothing short of amazing. Huey has the ability to bring clarity and effectiveness to any design project, whether it’s branding, user experience, or marketing. His breadth of experience across design projects for prominent corporate organizations makes him a cut above the rest. I thoroughly enjoy working with Huey and learning from their expertise as a fellow designer. I would recommend Huey for any marketing or design solution you may need.
Scott Ellsworth
Visual Designer
Huey understands design, production and process and always deliver quality work from his studio artist team. He is a great manager and knows how to expand when time is critical.
David Wright
VP Product & Creative Marketing
NVIDIA
Huey is a personable individual that manages with creative passion and efficiency. His attention to detail and organization skills are top notch, as well as his ability to design. His best attribute though, is that he cares greatly about both the company that he works for and his team. I can't really define his management style, but I can compare it to one of a great coach. He understands when to push, when to inspire, and when to just sit back and listen, because sometimes, that's just what we need. He has the versatility that enables him to adapt to the different needs of the individual/team/company in order to succeed. For example, he's never scrutinized me for making mistakes, but always there to help me understand the problem, what went wrong, and how to course correct. One of the most valuable skills I've learned from Huey is how to quickly recover or come up with creative solutions/problem solve when things don't always go as planned. I've always considered Huey one of the best managers I've ever had the chance to work with and would gladly say that, without a doubt, be a huge addition to any company and team.
Darwin Tat
Design Team Manager
NVIDIA
Huey inspired and leads a world class graphic design team. I worked with Huey closely since my first week at NVIDIA. He coached me and helped me become familiar with our team's process and culture. I had a good time working with him. Huey's designs or art direction have won many awards in the areas of packaging, trade show booths, and graphic design. He found talented designers, mentored them, and inspired them to grow. He also has good relations with agencies and print industry. He is opened minded, flexible, a good leader, and team player.
Patricia Wang
Sr. Creative Project Manager
NVIDIA
Experiences
Senior visual designer and art director with 20+ years of experience turning complex ideas into distinctive, scalable brand and digital systems for NVIDIA, Oracle, VMware, Broadcom, Backblaze, Syniverse, and many start-ups across various industries.
Principal Product Designer
UPMC Health Plan
2023 - present
+ Lead UX execution and design-system governance across complex healthcare digital experiences, establishing reusable components, interaction patterns, and visual standards. + Evaluate product experiences for consistency, accessibility, hierarchy, usability, and alignment with system principles. +Partner with designers, product teams, engineers, and stakeholders to translate ambiguous requirements into clear, scalable design solutions.
Founder / Principal Designer—Brand, Product & Visual System
HueyDesigns
2010 – Present
+ Provide senior-level brand, visual, UX/UI, product, and design system expertise for enterprise technology companies and emerging businesses. + Translate complex products and business concepts into visual identities, digital experiences, user flows, prototypes, interfaces, and scalable communication systems. + Lead creative direction, design critique, concept development, and visual-quality evaluation across brand and product engagement. + Selected work includes NVIDIA, VMware, Broadcom, Backblaze, Wiggl, Oracle, and technology startups.
Head of Design
LogicHub
2021 – 2022
+ Led product UX and design-system direction for a cybersecurity automation platform involving complex workflows, decision states, forms, search, and security operations. + Established reusable interaction and visual patterns for workflow nodes, configuration panels, response states, and automation experiences. + Translated highly technical security concepts into understandable interfaces for users.
Head of Design
Syniverse
2018 – 2020
+ Led experience design for Syniverse’s Developer platform and Mobile API ecosystem. + Simplified complex telecommunications and API concepts through clear information architecture, product flows, interface design, and professional communication. + Established experience principles supporting stronger developer comprehension, product adoption, and engagement.
Lead Product Designer
VMware / Dell
2016 – 2018
+ Led design for VMware Cloud Console and its foundational cloud-platform experience + Created scalable interaction and visual patterns that helped unify previously fragmented services into a more coherent enterprise experience + Contributed to the evolution of VMware’s broader design system
Design Lead
Ca Technologies / Broadcom
2013 – 2017
+ Led visual and interaction design across enterprise SaaS products including xFlow Service Management and Clarity. + Simplified high-volume professional workflows through improved hierarchy, interaction models, navigation, and reusable interface patterns. + Helped expand design system across multiple CA product lines and establish a more modern product design direction.
Design Director
Oracle
2011 – 2013
+ Established visual direction and scalable design framework spanning corporate brand, product marketing, digital communications, and large scale event experiences. + Directed design across complex campaigns and communication systems while maintaining brand consistency across channels and formats.
Art Director / Design Manager
NVIDIA
2001 – 2011
+ Developed and governed visual systems across NVIDIA and GeForce product lines, websites, packaging, events, campaigns, and global brand communications. + Created and directed visual concepts that translated sophisticated graphics technology into recognizable, compelling customer experience. + Led and mentored a multidisciplinary 12-person creative team while establishing standards for visual quality, consistency, production, and execution. + Provided visual direction to major initiatives including GeForce, NVIDIA GTC, NVISION, product launches, retail experiences, and global events.
Huey was a lead designer on a UX team that fundamentally changed how we built products at CA, helping shift the organization from feature-driven development to goal-oriented, user-centered product design. That shift led to stronger product thinking, clearer user experiences, and better outcomes for both our customers and the business. As a lead designer, Huey helped drive a research initiative that shaped a new persona-based user experience from the ground up. I was impressed by how quickly he could translate complex ideas into clear wireframes, high-fidelity mockups, and design solutions that moved the product forward. Huey brings a rare combination of creative vision, UX craft, and leadership, and I have enjoyed watching him push our product and team to a higher standard.
Rich Graves
Sr. VP of Product Management
Ca Technologies
Huey is the best visual designer I've ever worked with, because he is able create and share innovative ideas rapidly and moves easily within the wider user experience realm. Over the nearly two years we worked together, Huey was always positive, always engaged, and always innovative. If your team needs a well-rounded UX guru with great visual design chops, Huey is your man.
Bret Hekking
Sr. Manager, Experience Design
AthenaHealth
Huey is an amazingly methodical and talented designer who consistently turns insight into impactful, business-yielding results. He is always looked to for fresh, innovative concepts and designs, and he unfailingly delivers work that is thoughtful, unexpected, and beautiful—while staying grounded in the needs of the business and its users. Huey explores multiple design directions to solve complex problems, then refines them through a highly collaborative process that incorporates stakeholder and end-user feedback. His work not only elevates the product experience, but also helps teams build alignment, improve usability, strengthen customer engagement, and move initiatives forward with greater confidence. It is an absolute pleasure to work with Huey, and I recommend him wholeheartedly.
Esther Raice
Executive Director, Corporate Experience Design
Ca Technologies
Huey is a joy to work with. He extremely talented at what he does. In particular he is an expert at environment and event signage and creative. Not only is Huey creative, experienced, and driven - he is also a honest, personable. When Huey is on your team or heading up your project you will feel at ease.
Katie Otis
Founder & Creative Director
Design in Mind
I had the pleasure working under Huey's management for over 4+ years when we were at NVIDIA Creative Services. He wasn't like any other design mangers who constantly demanded support. But instead, he was the one that supported the team with valuable design feedback, art direction, and even mentor-ship, and he does everything in his power to remove obstacles to support the designers instead. Over the years, we've worked closely on countless projects covering all product lines of the company from professional to consumer under his direction. Huey is a true leader and an expert designer. Any creative team would be lucky to have him as a manager.
Ron Zhang
UX Interaction Designer
Huey is an exceptional designer. His simple, clean design techniques are nothing short of amazing. Huey has the ability to bring clarity and effectiveness to any design project, whether it’s branding, user experience, or marketing. His breadth of experience across design projects for prominent corporate organizations makes him a cut above the rest. I thoroughly enjoy working with Huey and learning from their expertise as a fellow designer. I would recommend Huey for any marketing or design solution you may need.
Scott Ellsworth
Visual Designer
Huey understands design, production and process and always deliver quality work from his studio artist team. He is a great manager and knows how to expand when time is critical.
David Wright
VP Product & Creative Marketing
NVIDIA
Huey is a personable individual that manages with creative passion and efficiency. His attention to detail and organization skills are top notch, as well as his ability to design. His best attribute though, is that he cares greatly about both the company that he works for and his team. I can't really define his management style, but I can compare it to one of a great coach. He understands when to push, when to inspire, and when to just sit back and listen, because sometimes, that's just what we need. He has the versatility that enables him to adapt to the different needs of the individual/team/company in order to succeed. For example, he's never scrutinized me for making mistakes, but always there to help me understand the problem, what went wrong, and how to course correct. One of the most valuable skills I've learned from Huey is how to quickly recover or come up with creative solutions/problem solve when things don't always go as planned. I've always considered Huey one of the best managers I've ever had the chance to work with and would gladly say that, without a doubt, be a huge addition to any company and team.
Darwin Tat
Design Team Manager
NVIDIA
Huey inspired and leads a world class graphic design team. I worked with Huey closely since my first week at NVIDIA. He coached me and helped me become familiar with our team's process and culture. I had a good time working with him. Huey's designs or art direction have won many awards in the areas of packaging, trade show booths, and graphic design. He found talented designers, mentored them, and inspired them to grow. He also has good relations with agencies and print industry. He is opened minded, flexible, a good leader, and team player.
Patricia Wang
Sr. Creative Project Manager
NVIDIA
Experiences
Senior visual designer and art director with 20+ years of experience turning complex ideas into distinctive, scalable brand and digital systems for NVIDIA, Oracle, VMware, Broadcom, Backblaze, Syniverse, and many start-ups across various industries.
Sr. Design System Designer
UPMC Health Plan
2023 - present
+ Lead UX execution and design-system governance across complex healthcare digital experiences, establishing reusable components, interaction patterns, and visual standards. + Evaluate product experiences for consistency, accessibility, hierarchy, usability, and alignment with system principles. +Partner with designers, product teams, engineers, and stakeholders to translate ambiguous requirements into clear, scalable design solutions.
Founder, Product Designer
HueyDesigns
2010 – Present
+ Provide senior-level brand, visual, UX/UI, product, and design system expertise for enterprise technology companies and emerging businesses. + Translate complex products and business concepts into visual identities, digital experiences, user flows, prototypes, interfaces, and scalable communication systems. + Lead creative direction, design critique, concept development, and visual-quality evaluation across brand and product engagement. + Selected work includes NVIDIA, VMware, Broadcom, Backblaze, Wiggl, Oracle, and technology startups.
Head of Design
LogicHub
2021 – 2022
+ Led product UX and design-system direction for a cybersecurity automation platform involving complex workflows, decision states, forms, search, and security operations. + Established reusable interaction and visual patterns for workflow nodes, configuration panels, response states, and automation experiences. + Translated highly technical security concepts into understandable interfaces for users.
Head of Design
Syniverse
2018 – 2020
+ Led experience design for Syniverse’s Developer platform and Mobile API ecosystem. + Simplified complex telecommunications and API concepts through clear information architecture, product flows, interface design, and professional communication. + Established experience principles supporting stronger developer comprehension, product adoption, and engagement.
Lead Product Designer
VMware / Dell
2016 – 2018
+ Led design for VMware Cloud Console and its foundational cloud-platform experience + Created scalable interaction and visual patterns that helped unify previously fragmented services into a more coherent enterprise experience + Contributed to the evolution of VMware’s broader design system
Design Lead
Ca Technologies / Broadcom
2013 – 2017
+ Led visual and interaction design across enterprise SaaS products including xFlow Service Management and Clarity. + Simplified high-volume professional workflows through improved hierarchy, interaction models, navigation, and reusable interface patterns. + Helped expand design system across multiple CA product lines and establish a more modern product design direction.
Design Director
Oracle
2011 – 2013
+ Established visual direction and scalable design framework spanning corporate brand, product marketing, digital communications, and large scale event experiences. + Directed design across complex campaigns and communication systems while maintaining brand consistency across channels and formats.
Art Director / Design Manager
NVIDIA
2001 – 2011
+ Developed and governed visual systems across NVIDIA and GeForce product lines, websites, packaging, events, campaigns, and global brand communications. + Created and directed visual concepts that translated sophisticated graphics technology into recognizable, compelling customer experience. + Led and mentored a multidisciplinary 12-person creative team while establishing standards for visual quality, consistency, production, and execution. + Provided visual direction to major initiatives including GeForce, NVIDIA GTC, NVISION, product launches, retail experiences, and global events.
Huey was a lead designer on a UX team that fundamentally changed how we built products at CA, helping shift the organization from feature-driven development to goal-oriented, user-centered product design. That shift led to stronger product thinking, clearer user experiences, and better outcomes for both our customers and the business. As a lead designer, Huey helped drive a research initiative that shaped a new persona-based user experience from the ground up. I was impressed by how quickly he could translate complex ideas into clear wireframes, high-fidelity mockups, and design solutions that moved the product forward. Huey brings a rare combination of creative vision, UX craft, and leadership, and I have enjoyed watching him push our product and team to a higher standard.
Rich Graves
Sr. VP of Product Management
Ca Technologies
Huey is the best visual designer I've ever worked with, because he is able create and share innovative ideas rapidly and moves easily within the wider user experience realm. Over the nearly two years we worked together, Huey was always positive, always engaged, and always innovative. If your team needs a well-rounded UX guru with great visual design chops, Huey is your man.
Bret Hekking
Sr. Manager, Experience Design
AthenaHealth
Huey is an amazingly methodical and talented designer who consistently turns insight into impactful, business-yielding results. He is always looked to for fresh, innovative concepts and designs, and he unfailingly delivers work that is thoughtful, unexpected, and beautiful—while staying grounded in the needs of the business and its users. Huey explores multiple design directions to solve complex problems, then refines them through a highly collaborative process that incorporates stakeholder and end-user feedback. His work not only elevates the product experience, but also helps teams build alignment, improve usability, strengthen customer engagement, and move initiatives forward with greater confidence. It is an absolute pleasure to work with Huey, and I recommend him wholeheartedly.
Esther Raice
Executive Director, Corporate Experience Design
Ca Technologies
Huey is a joy to work with. He extremely talented at what he does. In particular he is an expert at environment and event signage and creative. Not only is Huey creative, experienced, and driven - he is also a honest, personable. When Huey is on your team or heading up your project you will feel at ease.
Katie Otis
Founder & Creative Director
Design in Mind
I had the pleasure working under Huey's management for over 4+ years when we were at NVIDIA Creative Services. He wasn't like any other design mangers who constantly demanded support. But instead, he was the one that supported the team with valuable design feedback, art direction, and even mentor-ship, and he does everything in his power to remove obstacles to support the designers instead. Over the years, we've worked closely on countless projects covering all product lines of the company from professional to consumer under his direction. Huey is a true leader and an expert designer. Any creative team would be lucky to have him as a manager.
Ron Zhang
UX Interaction Designer
Huey is an exceptional designer. His simple, clean design techniques are nothing short of amazing. Huey has the ability to bring clarity and effectiveness to any design project, whether it’s branding, user experience, or marketing. His breadth of experience across design projects for prominent corporate organizations makes him a cut above the rest. I thoroughly enjoy working with Huey and learning from their expertise as a fellow designer. I would recommend Huey for any marketing or design solution you may need.
Scott Ellsworth
Visual Designer
Huey understands design, production and process and always deliver quality work from his studio artist team. He is a great manager and knows how to expand when time is critical.
David Wright
VP Product & Creative Marketing
NVIDIA
Huey is a personable individual that manages with creative passion and efficiency. His attention to detail and organization skills are top notch, as well as his ability to design. His best attribute though, is that he cares greatly about both the company that he works for and his team. I can't really define his management style, but I can compare it to one of a great coach. He understands when to push, when to inspire, and when to just sit back and listen, because sometimes, that's just what we need. He has the versatility that enables him to adapt to the different needs of the individual/team/company in order to succeed. For example, he's never scrutinized me for making mistakes, but always there to help me understand the problem, what went wrong, and how to course correct. One of the most valuable skills I've learned from Huey is how to quickly recover or come up with creative solutions/problem solve when things don't always go as planned. I've always considered Huey one of the best managers I've ever had the chance to work with and would gladly say that, without a doubt, be a huge addition to any company and team.
Darwin Tat
Design Team Manager
NVIDIA
Huey inspired and leads a world class graphic design team. I worked with Huey closely since my first week at NVIDIA. He coached me and helped me become familiar with our team's process and culture. I had a good time working with him. Huey's designs or art direction have won many awards in the areas of packaging, trade show booths, and graphic design. He found talented designers, mentored them, and inspired them to grow. He also has good relations with agencies and print industry. He is opened minded, flexible, a good leader, and team player.
Patricia Wang
Sr. Creative Project Manager
NVIDIA