Yahoo! Merchant Summit
Yahoo! Merchant Summit
A city-scale visual system that transformed a technology theme into a cohesive, high-energy attendee journey.
Design Direction
Environmental Design
Design Direction
Environmental Design
Designing community into the environment
I developed a cohesive, high-energy visual language for the Yahoo! Merchant Summit across large-format graphics, signage, and wayfinding. The system was designed to help merchants, vendors, and partners feel connected, energized, and empowered to collaborate within the Yahoo! ecosystem.
What I Did
Developed a community-first identity and visual direction for the summit.
Designed the system across large-format graphics, signage, wayfinding, gathering spaces, and promotional materials.
Art-directed applications to keep the attendee experience energetic, connected, and consistent.
Results
Created a cohesive attendee experience across graphics, signage, wayfinding, and gathering spaces.
Helped thousands of merchants, vendors, and partners navigate and engage with the summit.
Strengthened Yahoo!’s visibility and relevance within its merchant ecosystem.
Yahoo! Merchant Summit
A city-scale visual system that transformed a technology theme into a cohesive, high-energy attendee journey.
Design Direction
Environmental Design
Design Direction
Environmental Design
Designing community into the environment
I developed a cohesive, high-energy visual language for the Yahoo! Merchant Summit across large-format graphics, signage, and wayfinding. The system was designed to help merchants, vendors, and partners feel connected, energized, and empowered to collaborate within the Yahoo! ecosystem.
What I Did
Developed a community-first identity and visual direction for the summit.
Designed the system across large-format graphics, signage, wayfinding, gathering spaces, and promotional materials.
Art-directed applications to keep the attendee experience energetic, connected, and consistent.
Results
Created a cohesive attendee experience across graphics, signage, wayfinding, and gathering spaces.
Helped thousands of merchants, vendors, and partners navigate and engage with the summit.
Strengthened Yahoo!’s visibility and relevance within its merchant ecosystem.
Yahoo! Merchant Summit
A city-scale visual system that transformed a technology theme into a cohesive, high-energy attendee journey.
Design Direction
Environmental Design
Design Direction
Environmental Design
Designing community into the environment
I developed a cohesive, high-energy visual language for the Yahoo! Merchant Summit across large-format graphics, signage, and wayfinding. The system was designed to help merchants, vendors, and partners feel connected, energized, and empowered to collaborate within the Yahoo! ecosystem.
What I Did
Developed a community-first identity and visual direction for the summit.
Designed the system across large-format graphics, signage, wayfinding, gathering spaces, and promotional materials.
Art-directed applications to keep the attendee experience energetic, connected, and consistent.
Results
Created a cohesive attendee experience across graphics, signage, wayfinding, and gathering spaces.
Helped thousands of merchants, vendors, and partners navigate and engage with the summit.
Strengthened Yahoo!’s visibility and relevance within its merchant ecosystem.